AI App Strategy for Low-Risk Quality Customer Data

Transforming Communication Data into a Strategic Asset

Your AI is only as good as your data. It may seem like common sense, but many enterprises are finding that easier said than done. Very few companies believe all their data is high-quality, “AI-ready” data. With the race to AI adoption at full speed, enterprises are feeling the pressure to bring their remaining data into the fold. And that pressure’s coming all the way from the top: at the boardroom level.

scaling the business more effectively. They want to get growth without the cost of growth,” AI is going to help them achieve that.

Communication data: the missing piece of the AI puzzle

CCaaS is sitting on the richest data your organization has: your customer conversations. If communication data is so valuable, why then is it so underutilized by AI? The answer is simple: most communication data isn’t AI-ready. Often, it’s in a low-quality, unstructured format. Or it’s siloed off internally or by third-party gatekeepers. Either way, for most enterprises, communication data is a glaring hole in the bigger AI picture. It’s data that could be used to perform rich analytics, improve customer experience, train team members and streamline compliance and dispute resolution practices---if only it were captured in an AI-ready way.

Turning communication data into an ROI powerhouse

No matter where you are in [your AI transformation] journey, first thing is to make sure you’re able to capture the communication data that’s going on in your enterprise and use that to help drive your competitive advantage, can help organizations transform that data into a viable AI asset. By following a simple, three-step strategy, he says, businesses can use that asset to drive significant ROI:

Unlocking your communication data

Using U-Capture, transform your call recordings, screen recordings and metadata into actionable AI-driven insights. These insights can help you focus your AI efforts on “impact areas” that boost operational efficiency, strategic decision-making and compliance enablement.

Build your competitive advantage

Once you’ve opened your communication data up to AI, you’re ready to integrate it within your broader AI ecosystem. By adding AI-ready communication data to your enterprise data stream, you can drive more robust outcomes---in customer and employee satisfaction, compliance, innovation and more---extending your advantage over your competitors.

Don’t let valuable communication data go untapped. The sooner you empower your enterprise with the tools to capture and prepare this data for AI usage, the sooner you can begin to apply it strategically---and start seeing real, measurable results.

Sheedy shares Johnson’s sense of urgency. high-quality data [and] make sure it’s governed. This conversational data is so valuable in so many processes, not just inside your customer experience contact center team but also outside of that team.”